Fashion History:

Lovely 1940s Artisan Style Apron with Oak Leaves Embroidery

1940s Gray Deco Flourish Print Apron with Jade Green Trim

Darling 1940s Pink Poppies & Nosegays Half Apron

For more information on this decade in fashion history, check out our list of books and reviews at Recommended Reading.

If you do not find the image you want here, please view more images or go to our Links page.  There are a variety of other sites listed with vast numbers of images available.

For bibliography referencing, the author of this page is Vintage Vixen Clothing Co.

The New Look - Women's Fashions of the 1940s

Silhouette     In the first half of the decade, a trim waist and hips were contrasted with a broad chest and women's shoulder pads became a must.  Hair was curled or rolled and shoulder-length or slightly longer.  After the New Look debuted in 1947, shoulders sloped, waists cinched, and hips spread as far as they liked.

Common Designs

• The fitted jacket-and-skirt suit, with a peplum to the hip
• One- and two-fabric day dresses with 3- or 4-sided squarish curved necklines, the bust shaped by soft gathers above or below, and sometimes swags or drapery on the skirt
• Lace and taffeta eveningwear with asymmetric, bouffant styling
• Cap-sleeved cotton or rayon blouses and matching tap-style shorts or wide-leg pants for recreation

Fabrics Available     Natural fibers (linen, cotton, wool, and silk), rayon, acetate, and nylon. Light- to medium-weight fabrics used, with light and sheer materials for nightwear.  Nylon was seen as net overlays on formals and as the sole material in some sheer day dresses.

Popular Colors and Prints     Most daywear was in conservative colors, though some morning dresses had bright or bold floral or abstract figured prints.  Evening saw more soft shades, and also classic navy and black.  Casual clothes were sometimes boldly colored, with a lean towards western motifs.

Trims and Detailing    Little trimming appeared on clothing during this era, excepting some evening wear. Instead, fancy covered buttons, extra tailoring details, or fabric contrasts provided variety. One standard was two large hip pockets at either side of the waist, a regular fashion into the 50s.

Hemlines Day and Night     For day, just below the knee was standard, but some dresses fell to mid-calf.  At night, at least ankle-length was necessary except for the cocktail hour.

The Latest Fads    Hats of every shape and size were fashionable, and was a style that began in the previous decade.  Shoulder pads occasionally reached wide, pointy, or hollowed proportions.  Hot items were alligator accessories, platform shoes, and marten stoles (long fox-like animals strung together).

Innovations     Four new synthetics: saran (1941), metallic (1946), modacrylic (1949), and olefin (1949)

From Our Archives     Interview with Janine Pons, Model in Paris 1948-1950

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