Fashion History @ vintagevixen.com - The New Look

Fashion History:

1900s * 1910s * 1920s * 1930s * 1940s * 1950s * 1960s * 1970s

WWII Era 1940s Straw Summer Hat with Deco Rings

Beautiful 1940s Natural Straw Summer Hat

Terrific 1940s Chocolate Felt Hat with Velveteen Flowers & Veil

For more information on this decade in fashion history, check out our list of books and reviews at Recommended Reading.

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For bibliography referencing, the author of this page is Vintage Vixen Clothing Co.

The New Look - Women's Fashions of the 1940s

Silhouette In the first half of the decade, a trim waist and hips were contrasted with a broad chest and women's shoulder pads became a must. Hair was curled or rolled and shoulder-length or slightly longer. After the New Look debuted in 1947, shoulders sloped, waists cinched, and hips spread as far as they liked.

Common Designs

The fitted jacket-and-skirt suit, with a peplum to the hip
One- and two-fabric day dresses with 3- or 4-sided squarish curved necklines, the bust shaped by soft gathers above or below, and sometimes swags or drapery on the skirt
Lace and taffeta eveningwear with asymmetric, bouffant styling
Cap-sleeved cotton or rayon blouses and matching tap-style shorts or wide-leg pants for recreation

Fabrics Available Natural fibers (linen, cotton, wool, and silk), rayon, acetate, and nylon. Light- to medium-weight fabrics used, with light and sheer materials for nightwear. Nylon was seen as net overlays on formals and as the sole material in some sheer day dresses.

Popular Colors and Prints Most daywear was in conservative colors, though some morning dresses had bright or bold floral or abstract figured prints. Evening saw more soft shades, and also classic navy and black. Casual clothes were sometimes boldly colored, with a lean towards western motifs.

Trims and Detailing Little trimming appeared on clothing during this era, excepting some evening wear. Instead, fancy covered buttons, extra tailoring details, or fabric contrasts provided variety. One standard was two large hip pockets at either side of the waist, a regular fashion into the 50s.

Hemlines Day and Night For day, just below the knee was standard, but some dresses fell to mid-calf. At night, at least ankle-length was necessary except for the cocktail hour.

The Latest Fads Hats of every shape and size were fashionable, and was a style that began in the previous decade. Shoulder pads occasionally reached wide, pointy, or hollowed proportions. Hot items were alligator accessories, platform shoes, and marten stoles (long fox-like animals strung together).

Innovations Four new synthetics: saran (1941), metallic (1946), modacrylic (1949), and olefin (1949)

From Our Archives Interview with Janine Pons, Model in Paris 1948-1950

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