1970s Fashion History
For bibliography referencing, the author of this page is April Ainsworth.
Women's Vintage Fashions of the 1970s
Common Designs in Vintage Clothing
Fabrics Available Every fabric we know today except two little known fibers (PBI and sulfar). Polyester was overwhelmingly the fabric of choice from leisure to evening wear, but natural fibers had a resurgence with the organic flower child look. Nylon, acrylic, acetate, rayon blends and other synthetics were commonly used.
Popular Colors and Prints Loud and clashing colors were now in everyday fashion prints, from conservative to wild. Swirling psychedelic prints, dotted with flowers, medallions, geometric shapes, and what-have-you were popular. Drug-related motifs, such as mushrooms and poppies, were subtly added to prints.
Trims and Detailing Trims were often minimized and usually easy to apply by machine. Borders of crocheted lace and beads were worn; appliques and novelty stitches were popular. Most detail was seen in the involved prints, though beading, sequins, and other traditional formal applications were used in some evening wear.
Hemlines Day and Night Maxi-length skirts and coats were a fashionable length, but hemlines ranged from above the knee to the ankle for any type of wear. Hot pants were still popular especially for club-going and performers.
The Latest Fads
Innovations Widespread use of designer names and labels as an incentive to shoppers, marking everything from clothing to luggage with designers such as Geoffrey Beene and Christian Dior.